Thursday, October 15, 2009

As Unemployment Rises, How Do Companies Recruit the Best AND ‘Go Green?’

There is no doubt that small and medium sized businesses have borne the brunt of the global economic downturn. According to the U.S. Chamber of Commerce, 70-80% of all jobs come from small/medium companies. In order to lower the current unemployment rate, small businesses need to be able to put as much of their money into salaries as possible, and put Americans back to work.

But as the unemployment lines grow longer, the chore of finding the best talent becomes increasingly difficult for employers that have job openings. Taking resumes via mail, email, job boards and every conceivable social media platform can be a costly and aggravating process, involving man-hours that could be better spent. My guest on Go Green Radio this week is Pratik Roychoudhury, and his company has created an innovative hiring solution for small businesses that is both cost-effective AND “green!” While the concept of “green jobs” remains ethereal to most of us, Pratik has made the hiring process for any job more economical and eco-conscious.

This week’s Go Green Radio show is aimed at any employer who wants to plug into a 21st century hiring process, and get the most qualified Americans back to work. This is also a great preview of some tools of the future that will help companies quantify and reduce their carbon footprint.

Tune in to Go Green Radio live from 9-10 a.m. PST on, or check out the podcast any time you like at