Tuesday, February 28, 2012

Top Corporate Sustainability Trends to Watch in 2012


As sustainability practices continue to mature, recent events and trends have set the stage for significant shifts in 2012. Brighter Planet, a leading sustainability technology company, forecasts five big transformations in how leading organizations will address sustainability in the coming year. From shareholder demands to employee engagement, big companies are no longer able to simply “green wash” their way to being considered a good, green enterprise. Data on carbon emissions is now merely a baseline measurement, and sustainability leaders are looking to water impacts and adaptation strategies as climate change is embraced as our inevitable future. Tune in on Friday, March 2, from 9-10a.m. Pacific/Noon-1p.m. Eastern to hear Brighter Planet CEO, Patti Prairie, discuss the top five corporate sustainability trends to watch in 2012 on www.VoiceAmerica.com